VIDEO MARKETING

Video Web marketing & video sharing campains

As the ability to broadcast video content has gone beyond television to the Internet, mobile phones, and even games, video advertising has followed. While today online video advertising accounts for only a miniscule proportion of media budgets, it presents a significant opportunity for advertisers to extend the reach of their campaigns with compelling content. Video Marketing is becoming even more influential since Google has bought Youtube.

As evidenced by analysis from Dynamic Logic MarketNorms they say:

video ad formats are clearly more effective than other forms of online advertising at breaking through clutter and conveying messages.

Maximize the opportunities

There are several things to keep in mind with video marketing:

CREATITY - First and foremost: creativity is key. When viewers see your ad online, would you rather they hit play again or do their best to get rid of it? And after seeing the ad, what will they remember? We know that not everything in a commercial is remembered; only the most involving elements of an ad remain in memory. Therefore, in order to ensure that an advertisement is remembered and has the opportunity to impact purchase, the creative idea should link tightly to both the brand and the communication.
KEEP SHORT AND SIMPLE - While a repurposed 30-second TV commercial may be of some benefit, shorter units may have an even greater impact. Short ads may reach a broader audience by communicating a simple message before viewers have the opportunity to become irritated or impatient and stop the player. Ad length is especially important as pre-roll and post-roll become dominant video formats.
ESTABLISH RELEVANCE QUICKLY - Advertising which is placed in an interactive viewing context needs to establish relevance quickly. This can be done by reaching the audience when they are in the right mindset. Therefore, the ad creative should fulfill the same need as the content. When an ad is relevant to the task at hand, its chance of registering a message is maximized.

Conclusion

It is clear that online video has significant potential to extend media reach, influence consumer behavior and build brandsviewers in a manner that is appropriate to the individual and the viewing context Given the rapidly growing penetration of broadband, viewing video on the Internet will eventually be as commonplace as browsing for written news..

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